PinnedData Based MarketingOutbound DecisioningFueling outbound marketing with an NBA strategyJul 1, 2021Jul 1, 2021
PinnedData Based MarketingBuilding an Analytics TeamIdentifying Analytics Rock StarsJul 1, 2021Jul 1, 2021
PinnedData Based MarketingDecisioning & Next Best ActionA centralized brain for your best marketingJan 14, 2021Jan 14, 2021
Data Based MarketingNext Best Action FrameworkA process for 1-to-1 marketing optimizationJan 14, 2021Jan 14, 2021
Data Based MarketingIntro to Incremental Measurement: Financial ImpactStakeholders don’t speak marketing, but money talks.Jan 8, 2021Jan 8, 2021
Data Based MarketingIntro to Incremental Measurement: Statistical SignificanceLet’s get a little nerdyJan 4, 2021Jan 4, 2021
Data Based MarketingIntro to Incremental Measurement: Test & ControlHow a basic scientific principle is used to measure marketingOct 11, 2019Oct 11, 2019
Data Based MarketingIntro to Incremental Measurement: How Do We Measure Marketing?The standard for measurement in marketing has far surpassed counting clicks and impressions. These operational metrics may mean something…Oct 11, 2019Oct 11, 2019
